Hak-Dari
UX / UI
Frontend
intro
HAK-DAR is a cutting-edge real estate platform tailored for Algerian clients, designed to simplify the processes of buying, renting, and selling properties. Our platform offers a seamless, user-friendly experience with robust features to meet the diverse needs of our users
My partner Chemso and I want a real estate platform in Algeria for all property types, not just luxury homes, to offer a unique client experience
Problem
The Algerian real estate market lacks a unified platform for buying, selling, and renting all property types. Existing platforms are limited and offer a poor user experience, underscoring the need for a comprehensive solution.
My goal is to design an exceptional real estate platform that transforms the process of buying, renting, and selling properties in Algeria. This platform will be incredibly user-friendly, providing a seamless and intuitive experience for all users.
my process
1 _ Research & Analysis
I identified a gap in the Algerian market, where no single platform effectively supports buying, selling, and renting all property types. This highlighted the need for a user-friendly, comprehensive platform.
I developed user personas to address the specific needs and goals of the target audience, ensuring the platform meets diverse user expectations.
I analyzed existing platforms to understand their shortcomings, guiding my design decisions to offer a more intuitive and complete solution.
2 _ Information Architecture
I organized the platform’s content to ensure intuitive navigation, grouping key features like buying, selling, and renting for easy access. I designed a seamless user flow to guide users effortlessly from the homepage to their desired actions and implemented a straightforward navigation system to enhance usability and quick access to all property types.
3 _ Wireframing & Prototyping
I developed wireframes to map out the platform’s layout and functionality, and created prototypes to test and refine the user experience based on feedback. This ensured an intuitive and effective final design.
4 _ Usability Testing
I conducted usability testing to gather feedback on the platform’s ease of use and functionality. This testing helped identify and address issues, ensuring a smooth and intuitive user experience before the final launch.
5 _ Visual Design & Style Guide
I chose a primary blue color for its association with trust and professionalism, which aligns with the platform’s goal of providing a reliable real estate service. The design is clean and simple to enhance usability and focus users' attention on key content. A style guide ensures consistency in design elements, typography, and UI components across the platform.
Result
The platform has effectively addressed the Algerian market's need for a comprehensive real estate solution. It provides users with an intuitive and professional experience for buying, selling, and renting all property types.